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英国旅游管理学作业:旅游业共享经济的主要机遇The main opportunities of Sharing Econ

时间:2019-07-22 14:02来源:未知 作者:anne 点击:
共享经济是指通过建立个人之间直接交换商品和服务的制度平台,建立共享人力资源和物质资源的社会经济制度。uber、airbnb、wework、etsy、taskrabit是共享经济时代的代表性企业(Jin、Kong、Wu、Sui,2018)。Ganapati和Reddick(2018)指出,共享经济将对人们的消费模式产生革命性的影响,并改变人类的生活方式。对于旅游业来说,共享经济也将为其带来巨大的发展机遇。
Sharing economy refers to the establishment of a social economic system that shares human and material resources through the establishment of a system platform for the direct exchange of goods and services between individuals. Uber, Airbnb, WeWork, Etsy, and TaskRabbit are representative enterprises in the era of sharing economy (Jin, Kong, Wu and Sui, 2018). Ganapati and Reddick (2018) pointed out that sharing economy will have a revolutionary impact on people's consumption patterns and change human lifestyles. For the tourism industry, shared economy will also bring great development opportunities to it.
Influence of shared economy on the supply mode and format innovation of the tourism industry共享经济对旅游业供给模式和业态创新的影响
在旅游共享经济场景中,旅游目的地居民通过在线平台将个人空闲空间、时间、资产和技能转化为接待能力,满足游客多样化的消费需求。例如,一些游客想找到当地人生活背后的真实故事。他们对星级酒店的相同房间、设备和服务不再满意。一个短期的租赁平台可以让这一地区的游客住在旅游目的地居民的家中,并为他们提供深入体验当地文化的机会。
此外,共享经济将产生许多原本不存在的交易和服务,以帮助旅游业创新。除了网上房屋租赁平台、网上汽车租赁平台等共享平台服务公司外,新型的私人厨房(家庭餐厅)、家访点和旅游企业基地将继续涌现。
In the tourist-sharing economy scenario, residents of tourism destinations convert their personal idle space, time, assets, and skills into their reception abilities through online platforms to meet diversified consumer demands of tourists. For example, some tourists want to find the true story behind the life of the locals. They are no longer satisfied with the same room, equipment and services of a star-rated hotel. A short-term rental platform allows tourists of this part to stay in the homes of residents of tourism destinations and provide them with an opportunity of in-depth experience of local culture. 
共享经济为旅游者与旅游目的地居民充分接触和深入交流创造了条件(Parente、Geleilate和Rong,2018)。它打破了服务者与顾客之间简单服务的原有关系,有利于新时期陌生人之间建立信任关系,促进主人与游客之间的新关系。因此,旅游者和旅游目的地居民容易放弃简单的商业交易关系,形成朋友关系,从而通过旅游者的口碑交流吸引更多的旅游者前来旅游,并在拓展市场中发挥作用。同时,共享平台将成为具有相同兴趣爱好的游客的交流纽带。许多平台还建立了一个在线社区,供用户相互交流。这些以兴趣为中心的人口统计学将形成分散的社区组织,并与共同的偏好互动,甚至从在线到离线。
In addition, sharing economy will generate many transactions and services which do not exist originally to help the tourism industry to innovate. In addition to online house rental platform, online car rental platform and other shared platform service companies, new types of private kitchens (family restaurants), home visit points, and travel maker bases will continue to emerge.
Sharing economy creates conditions for tourists to have full contact and in-depth exchanges with residents of tourism destinations (Parente, Geleilate and Rong, 2018). It breaks the original relationship of simple service between those who provide services and customers to be conducive to constructing a trust relationship between strangers in the new period and fostering a new relationship between hosts and tourists. Thus, tourists and residents of tourism destinations are easy to abandon the simple commercial transaction relationship to form a friend relationship, so as to attract more tourists to visit through the word-of-mouth communication of tourists, and play a role in expanding the market. At the same time, sharing platform will become an exchange link for tourists with the same interests and hobbies. Many platforms also set up an online community for users to interact with each other. These interest-focused demographics will form decentralized community organizations and interact with common preferences, even from online to offline.
共享经济可以让居民有机会拿出未使用过的房间和汽车,为游客提供住宿(Jin、Kong、Wu和Sui,2018年)。这就意味着要延长产品的生命周期,减少新产品的消耗,减少住宿设施的建设和购车,减少资源和能源的损失,减少对生态环境的不利影响。在不影响经济效益和旅游体验质量的情况下,这种方法更容易被旅游目的地居民和消费者接受,因此是一种更可持续的旅游方法。这是对循环经济和低碳经济实践的有益探索,也有利于旅游目的地的环境保护和生态文明建设。
Sharing economy can allow residents to have the opportunity to take out unused rooms and cars to provide for tourists (Jin, Kong, Wu and Sui, 2018). This means extending the life cycle of products, reducing the consumption of new products and reducing the construction of accommodation facilities and the purchase of cars to reduce the loss of resources and energy, and reduce the adverse impact on the ecological environment. Without affecting economic returns and the quality of travel experience, this approach is more easily accepted by residents of tourism destinations and consumers, and therefore it is a more sustainable tourism approach. It is a beneficial exploration of the practice of recycling economy and low-carbon economy, it is also conducive to the environmental protection and the construction of ecological civilization of tourism destinations.
 
References
Ganapati, S and Reddick, C. G. (2018). Prospects and challenges of sharing economy for the public sector. Government Information Quarterly, 35(1), 77-87. 
Jin, S. T., Kong, H., Wu, R. and Sui, D. Z. (2018). Ridesourcing, the sharing economy, and the future of cities. Cities, Volume 76(6), 96-104.
Parente, R. C., Geleilate, J. C. and Rong, K. (2018). The sharing economy globalization phenomenon: a research agenda. Journal of International Management, 24(1), 52-64.


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