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Tesco plc’s Objectives and Strategy乐购的指标与策略
讲课内容：
This topic is focusing on three related areas in strategy: vision, mission and the objectives. The lecture will deal mainly with the importance of the overall vision that organisations should possess and various issues relating to corporate mision statements. The seminars will focus on company objectives in the context of the debate about which, if any, stakeholders should be prioritised in the companies policies and strategies.
这个话题的重点是三个相关领域战略:境况、使命和目标。讲座将主要处理整体视觉的重要性,组织应具备企业报表和各种相关问题。研讨会将重点关注公司目标的背景下讨论,如果任何,利益相关者应优先考虑在公司的政策和策略。
Vision, mission and specific objectives are all part of the hierarchy of objectives for organisations. These relationships will be explored in more detail in the lecture. Bear in mind that different people - managers, employees, other companies, analysts/ consultants, external stakeholders and academics - are all interested in analysing the objectives of companies and will have different perspectives and ideas.
For managers in companies part of the difficulty in setting those objectives, and devising strategy to meet them, is the cultural and political processes taking place in their companies. Managers obviously set objectives bearing all these things in mind. This, of course, is what makes strategy-making in real time such a difficult and dynamic process. There is, perhaps, a danger that the dynamic nature of strategic decision-making will not be given sufficient attention in your studies. Remember with the benefit of hindsight it is difficult to be wrong!
作业要求：
题目：Tesco plc’s Objectives and Strategy
Briefing
If you look at the slideshow elsewhere under this topic you’ll see that we have chosen to focus on trying to define how the various sets of objectives fit together in organisations.
Task
Analyse the statements on Tesco’s corporate website (see link below) about their “core purpose” and “strategy” in the light of ideas about vision/mission/objectives and the link between those and actual strategies pursued by a company.
The Tesco corporate website can be found at: .
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