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MBA Essay范文:Quality Management at McDonald's麦当劳的质量管理

时间:2021-09-16 09:39来源:www.ukassignment.org 作者:cinq 点击:
MBA Essay范文参考-麦当劳的质量管理,本文是一篇留学生MBA Essay范文,主要内容以麦当劳作为研究对象,通过解释质量管理的相关定义和内容,对麦当劳的质量管理进行分析研究,是一篇优秀的MBA Essay范文。内容除了介绍麦当劳的发展历史和质量管理方面的措施,还通过SWOT分析给出相关建议。在格式上也完全符合国外MBA Essay格式要求。下面就一起来看以下:
MBA Essay范文
MBA Essay范文
质量管理是对确定和实施质量方针所涉及的活动和职能的管理。它确保相关的组织、产品或服务是一致的。质量管理的四个主要组成部分是质量计划、质量控制、质量保证和质量改进。质量管理的目的不仅是关注产品和服务质量,而且关注实现质量的不同途径。国际质量管理标准(ISO 9001:2008)和其他组织规定的质量管理主要负责人如下:
Quality management is the management of activities and functions which are involved in determination of quality policy and its implementation. It ensures that the relevant organization, product or service is consistent. The four main components of quality management are quality planning, quality control, quality assurance and quality improvement. The aim of quality management is not only to focus on product and service quality, but also pay attention to the different ways to achieve it. The main principals of quality management as defined by International Standard for Quality Management (ISO 9001:2008) and other organizations are following:
Customer focus 以客户为中心
Leadership 领导力
Process approach 过程方法            
Involvement of people  人的参与
Benchmarking 标杆管理
Continuous improvement 持续改进
System approach to management 系统管理方法
Factual approach to decision making 基于事实的决策
Mutually beneficial supplier relationship 互利供应商关系
本文对麦当劳的质量管理进行了详细的分析。该报告包括历史,战略,质量控制和供应,物流和库存管理的国有公司。
In this work, a detailed analysis of quality management of McDonald’s is presented. The report include the history, strategy, quality control and the supplies , logistics and inventory management of the stated company.
McDonald’s HISTORY 麦当劳的历史
麦当劳公司成立于20世纪40年代。它是世界上唯一在全球市场上建立连锁体系的快餐业。麦当劳的主菜单包括一些享誉全球的食物,如四分之一磅大薯条、炸薯条和鸡块。早餐他们供应香肠加鸡蛋。今天,它是一个著名的和领先的食品服务零售商。它在100多个不同的国家拥有35000多家当地食品连锁店。麦当劳的员工总数约为190万人,每天为全球7000多万顾客提供服务。图1显示了麦当劳快餐的图片说明。该公司采用分销销售方式,80%以上的餐厅由独立和本地经销商经营。这家餐厅在1940年由迪克和麦当劳两兄弟创办,他们都是初学者,但现在麦当劳蝎子是当今世界快餐业的主要利益相关者之一。这家连锁店的妙处在于,他们不仅销售他们的主要产品,而且还根据当地国家或地区的要求改变产品类型和成分。而且每年他们都会推出新的产品和方案来吸引顾客。他们最近的菜单包括各种汉堡和三明治、鸡肉和鱼、各种早餐选择、沙拉、零食和配菜、饮料以及甜点和奶昔。为了参与竞争并成为当今竞争激烈的国际市场的主要利益相关者,麦当劳正在使用运营管理系统。
McDonald’s Corporation was established in 1940s (McDonald’s, 2014). It was the only fast food industry in the whole world who has started a chain system in global market. The main menu of McDonald’s includes some of the global world renowned foods like Big Quarter Pounder, French Fries and Chicken Nuggets. In breakfast they serve Sausage McMuffin with egg. Today it is one of the famous and leading food service retailer. IT has more than 35,000 local food chains (restaurants) in more than 100 different countries (McDonald’s, 2014). The total employees of McDonald’s are approximately 1.9 million and it serves more than 70 million customers every day around the world (McDonald’s, 2014) (Steve, Dudley, Hazen, 2012). A pictorial description of quick facts of McDonald’s is shown in Fig. 1. The corporation has distributed sale approach and more than 80% of its restaurants are ran by independent and local distributors. The restaurant was started by only two brothers Dick and McDonald’s in 1940, they were beginners but now McDonald’sCorporations is one the main stakeholder of fast food industry of today world. The beauty of this chain is that they did not only sale their main products but they also change the product type and its ingredients according to the local country or region requirement. Also every year they introduce new products and schemes to attract their customers. Their recent menu includes a wide range of Burgers & Sandwiches, Chicken & Fish, various Breakfast options, Salads, Snacks & Sides, Beverages, and Desserts & Shakes (McDonald’s, 2014). For competing and to be a main stakeholder of today competitive international market, McDonald’s is using an operational management system (William, 2008).
 
Figure 1 Quick overview of McDonald’sCorporation
COMPANY STRATEGY 公司战略
麦当劳的品牌使命是“成为顾客最喜爱的饮食场所和方式”。麦当劳的全球业务围绕着一个名为“制胜计划”的全球战略展开。这一策略的核心是为客户提供最佳的卓越体验。该组织遵循“人、产品、地点、价格和促销”的动机。麦当劳希望成为世界上最好的快餐连锁店,为每一位顾客提供高品质的食物,在一个干净的环境中,以非凡的服务和巨大的价值。
The brand mission of McDonald’sis “To be our customer’s favorite place and way to eat and drink” (McDonald’s, 2014). The global world operations of McDonald’sare aligned around the worldwide strategy called “The Plan to Win”. This strategy is centered on the best exceptional experience for the customers. The organization follows the motive of “People, Products, Place, Price and Promotion” (McDonald’s, 2014). McDonald’s wants to become the world’s best quick service fast food chain which provides high quality food to its each and every customer every time, in a clean environment with extraordinary service and great values.
麦当劳采用的战略是差异化和成本领先战略。麦当劳致力于为人民服务。它为每个员工提供平等的机会。他们培养领导者,并根据他们的成就给予奖励。这家公司相信,一支由受过良好训练、具有不同背景和经验的人组成的团队,在竞争环境中以高度的敬业精神共同工作,是他们成功的关键。
The adopted strategies by McDonald’s are differentiation and cost leadership strategies (Operations Management in McDonald’s, 2014). McDonald’s is committed to its people. It provides equal opportunity to each employee. They develop leaders and reward them according to their achievements. This firm believes that a team of well-trained individuals with different background and experiences, working together in a competitive environment with high level of commitment is their key to success.
QUALITY CONTROL 质量控制
McDonald’s has a set of management teams for the inspection of food item quality and their control for the successful business. Quality service and quality control are properly checked by the management team. The quality management team deals with the quality service and quality control as given below.
Quality service 优质服务
The food- The quality of meat, bun, vegetables etc should be good and up to the standard.
The Employees- The quality management team has a look at the timing, neat dress and cleanliness of an employee. The team work is always preferred in the McDonald’s to get maximum benefits.
The Restaurant- The management team looks that the restaurant should be clean, tidy and sparking. While they also tried to provide the fast, accurate and friendly service.
Quality control 质量控制
The quality management team makes it sure to fulfill the basic criteria set for the operation of McDonald’s. They also listen and get feedback from the customer to make their business improve. They also have a relationship with the scientific community to provide best and safe food among the people. They tried to have solutions for special health issues among children, and prepare a hygienic food for them.
There is no compromise on quality and quality control, the one of the reason for the successful development of McDonald’s all around the world. The inspection is done on all McDonald’s franchise and it is also a part of their strategy. HACCP (Hazard Analysis & Critical Control Point)is the applied system of McDonald’s to keep nice and good food items to the customers. The quality management team also looks at the diet contents and nutrition of each food items and is given in Table 1. The health related issues are handled by the quality management team and nutrition is properly controlled.
Table 1 Nutrition of McDonald’s food.

 
SWOT ANALYSIS SWOT分析
The pictorial description of SWOT is shown in Figure 2. On the basis of environmental analysis of McDonald’s, the structural analysis of fast food industry, and the assessment of internal resources of the company, following strengths, weaknesses, opportunities and threats are there for McDonald’s:
Figure 3 SWOT description  
(S)trengths
McDonald’s holds a very strong brand name worldwide.
They have large partnerships with other companies that provide them with their desired products; this increases the goodwill of the company.
McDonald’s is one of the most reputed firms who are socially responsible.
Self-service criteria save a lot of cost.
Loyal employees & management & customer are their biggest strength.
McDonald’s makes sure that cultural & regional barriers are kept in mind while providing food to different countries.
Clean environment and play areas for children where they can enjoy their time.
(W)eaknesses
The weakness that hits the list of employee turnover rate. Every year many of their employees are fired out of the restaurant.
McDonald’s mostly advertises products and food items that targets children.
Health conscious people often complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints.
They also face quality issue at times. This affects the business as they are running the outlet worldwide, if one franchise gets affected others also get a bad name.
(O)pportunities
It can open up online services for their customers so that they can easily order their desired meals sitting at home.
Discounts given on every food item may help them gain more customers.
They can go for a joint venture with the retailers they work with.
They can introduce healthy hamburgers and healthy drinks for the people who are health conscious.
In order to be environment friendly, they can use packing material which can be recycled later or material that does not create pollution.
(T)hreats
Emerging competition of similar outlets is becoming a problem for McDonald’s.
Health issue also becomes a problem when it comes to food.
As it is a multinational food outlet, fluctuations in the currency of other countries becomes a problem for such companies.
Recession in any country would definitely affect the whole outlet worldwide.
People facing heart problems and obesity accuse McDonald’s for not providing them with the healthy food.
They have a threat of local food outlets in different countries.
McDonald’s is operating in a fully-fledged economy where competition is increasing day by day therefore they should work effectively to overcome their drawbacks because of the recession.
Recommendations 建议
Reduction of employee training spending (lowering employee turnover).
In order to reduce of employee training spending and to lower turnover, I would like to suggest:
To give the job just for highly motivated people. It means, that they are going to be loyal and not to leave job so fast;
New employees would be trained by employees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day.
To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, ’’Employee of the week (month)’’ competition.
To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price.
To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonald’s food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonald’s food effect customers’ health and all the nature about them.
Advantages of human health problems (improvement of products)
McDonald’s is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonald’s should:
Suggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards.
Be in a contact with suppliers, who supply products for McDonald’s food and always check if the products is natural, high standard and healthy for all of age customers.
Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what the best is for all possible customers.
More Healthy Choices
McDonald’s should develop menu choices that are healthy and socially acceptable.
It is possible to develop a menu that people will enjoy and that also fits into the original “Speedy Service” model the company introduced in the 1950’s.
Use local food sources where possible.
Using local sources decreases the time to market, and also decreases the use of fuel to transport goods.
Increase presence in Asian countries
McDonald’s has most certainly had a profound effect on China.
When the first McDonald’s opened in Beijing more than a dozen years ago, 40,000 people lined up to observe a Big Mac and get their picture taken with the infamous Ronald McDonald.
McDonald’s is growing faster in China than in the United States.
McDonald’s owns & operates more than 600 stores across 105 cities in China.
More than 100 more McDonald’s stores will be added annually to Chinese cities within the coming years.
CONCLUSIONS 结论
McDonald’s is operating in Pakistan as very profitable organization. In this project we struggled to study the management behaviour of McDonald’s starting from its history to its vision and mission statements in which explained the historical of McDonald’s of how it entered Pakistan’s market and the expansion of its business in various cities. Moreover we also explained about its and services which are offered in Pakistan by McDonald’s as their revenue generating products and services. I addition to that we researched all their product line.
We also explained the organizational structure of McDonald’s. In that we explained the hierarchal structure of McDonald’s. As a gigantic organization of the world need to build their strong organizational structure so does McDonald’s. Its works on the basis of vertical and horizontal coordination. All the executives from up to the lower management on making it a successful organization.
 
MBA Essay范文结论中还解释了麦当劳的组织结构。解释了麦当劳的等级结构。作为世界上一个庞大的组织,麦当劳需要建立强大的组织结构。MBA Essay范文提到它的工作是在纵向和横向协调的基础上进行的。从上到下的所有管理人员都在努力使它成为一个成功的组织。本站提供各国各专业Essay写作指导服务,如有需要可咨询本平台。


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