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新西兰留学生assignment格式-新西兰健身房业务分析。本文是一篇新西兰留学生assignment写作范文，根据assignment要求说明，我们知道Pro Fit是新西兰的一家健身房。它的主要业务是为去那里锻炼身体的群众提供培训，他们做得很好。他们成功的主要目标是为客户提供服务，就像定期打扫健身房一样。健身房的教练非常配合顾客，对每一项运动和每一个动作都有充分的必要知识。下面就一起来看一下这篇新西兰留学生assignment范文是如何对这家健身房进行分析研究以及assignment写作技巧。
Answer 1.1) As from the assignment we know that Pro Fit is an organisation in the New Zealand which is the fitness gym. Its main business is to give the training to the masses which go there to make their body physically fit and they are doing really good job. The main objective of their success is their service which they are giving to their customers like the regular cleaning of the gym is done. The trainers in the gym are very cooperative with the customers and give full necessary knowledge about each exercise and each move. The Pro fit is expanding their business day by day and the masses which have used the Pro Fit once they will never go for other one because they are providing the new technology of machines by which the peoples can have the result of exercise in their body. Moreover the councils of every areas have also check the safety of all the equipment and they have given the A+ grade to all the branches which makes the faith of the customers. Pro fit正在日益扩大业务，一旦使用过Pro fit的大众就再也不会选择其他产品了，因为他们提供了新的机器技术，人们可以通过它来锻炼身体。此外，每个地区的委员会也检查了所有设备的安全性，他们给所有分支机构都打了A+级，这让客户充满信心。 In today new era is having a great competition in fitness industry and so it is very hard to maintain the customer loyalty. Like after some time the peoples change their gym and join new on where they get best deals. In order to make new customers the organisation is providing combo deals and family packages. The members which are already have join this organisation the trainer have built a personal relationship with them and offer benefit which they are getting from their gym that they should not leave or change the gym. 在新时代的今天，健身行业竞争激烈，很难保持顾客的忠诚度。就像一段时间后，人们改变了他们的健身房，加入了新的健身房，在那里他们可以得到最好的交易。为了吸引新客户，该组织正在提供组合交易和家庭套餐。已经加入该组织的会员，培训师与他们建立了私人关系，并提供他们从健身房获得的好处，即他们不应该离开或更换健身房。 The Pro Fit have maintain their status in the market by giving the best customer service by every staff member because if they will fulfil the needs of the present customers then they will give positive feedback to their known once which result that new persons will be attracted towards the gym. Moreover the organisation also have organised a weekly trail for new customers to show them their standard of service that in which way they will fulfil the requirements. Pro Fit通过为每位员工提供最好的客户服务来保持其在市场上的地位，因为如果他们能满足现有客户的需求，那么他们就会对他们已知的一次给予积极的反馈，从而吸引新的人来健身房。此外，该组织还为新客户组织了一次每周跟踪活动，向他们展示他们的服务标准，以及他们将以何种方式满足要求。 Like in today’s modern era every organisation know that without the promotion no business can be run so the Pro Fit also do their promotion by giving pamphlets in public area and advertise in newspaper. The organisation has launched the free cards for one person with each person entry and special vouchers for customers to attract them more. The organisation also has use the social media for promotion by organising page with their name and by app also. (insight) (training) 就像今天的现代一样，每个组织都知道，如果没有促销，就无法经营任何业务，因此Pro Fit也通过在公共区域发放小册子和在报纸上做广告来进行促销。该组织推出了每人一张的免费卡，并为客户提供特殊代金券，以吸引更多客户。该组织还利用社交媒体通过组织带有他们名字的页面和应用程序进行推广。 Answer 1.2) Needs: the Pro Fit is running their business on good level but they want to generate new more customers because their goals is to be unique from other competitors. So they have decided to expand their goals by upgrading or adding new into old once. They just make the necessary changes to have more and more customers and the changes are done by customers expectations. Pro Fit在良好的水平上运营业务，但他们希望创造更多的新客户，因为他们的目标是在其他竞争对手中独树一帜。因此，他们决定通过升级或在旧产品中添加新产品来扩大目标。他们只是为了拥有越来越多的客户而做出必要的改变，而这些改变是根据客户的期望来完成的。 Demand : The New Zealand is a very good country in which every person is very serious about their body posture so they do a lot of exercises. By this interest of the peoples there are so many companies who are running their business by opening fitness centres from different franchises. By This interest the PRO FIT also give their best to fulfil all the demands of customers by performing several methods. 需求：新西兰是一个非常好的国家，每个人都非常重视自己的身体姿势，所以他们做了很多运动。出于人们的这种兴趣，有很多公司通过开设不同特许经营权的健身中心来经营自己的业务。通过这种兴趣，PRO FIT还通过执行多种方法，尽最大努力满足客户的所有需求。 Market: As more and more peoples of different age group want to make their body fit. And the Pro Fit makes different strategies to have more and more customers to grow their company in market. Like they are give discounts on payments and give gift vouchers to the customers. 市场：随着越来越多不同年龄段的人希望自己的身体健康。Pro Fit制定了不同的策略，以吸引越来越多的客户在市场上发展公司。就像他们在付款时提供折扣，并向顾客赠送礼券一样。 Marketing mix: It is known as business tool because it is used by the marketers in marketing to give their best in the market. And in this four things are there which the marketer focus to sell their products in market are price , product, promotion and place. So the Pro Fit also have used all four of them like they first arrange the price according to the customers need that how much they can pay easily and they keep below to the other fitness centres for making place in market. The equipments in the gym are good up to dated technology which is attracting the people. They also used several ways to promote their business in the market by advertisement in television and newspapers. Moreover they have open their branches in that areas where every common man can go easily in daily busy life to do exercise. 营销组合：它被称为商业工具，因为营销人员在营销中使用它来在市场上发挥最佳效果。在这四件事中，营销人员在市场上销售产品的重点是价格、产品、促销和地点。因此，Pro Fit也使用了这四个健身中心，就像他们首先根据客户的需求安排价格，他们可以轻松支付多少钱，然后他们保持低于其他健身中心的价格，以便在市场上占有一席之地。健身房的设备都是先进的技术，吸引着人们。他们还通过在电视和报纸上做广告，用多种方式在市场上推广自己的业务。此外，他们还开设了分支机构，让每个普通人在繁忙的日常生活中都能轻松地去锻炼身体。 Promotion: As every business need the suitable promotion to be on a good level and so the Pro Fit also decided to promote their business by television and newspaper. They give pamphlets also in public areas. By this promotion they tell everyone why they are different and better from the other one . Moreover they give information about their offers and deals. 推广：由于每个企业都需要合适的推广才能达到良好的水平，因此Pro Fit也决定通过电视和报纸来推广他们的业务。他们还在公共场所发放小册子。通过这次晋升，他们告诉每个人为什么他们与其他人不同，更好。此外，他们还提供有关报价和交易的信息。 Public relation: It is define as the connection between the person as seller or service man and customers. As in the Pro Fit the trainer talk with the customers with friendly nature which makes a very good bond between them by which the customer will not be bored in the gym and did not want company of any friend if it is not there. 公共关系：它被定义为卖方或服务人员与客户之间的联系。就像在Pro Fit中一样，教练以友好的态度与客户交谈，这使他们之间建立了很好的联系，这样客户在健身房里就不会感到无聊，也不希望有任何朋友陪伴。 Service: The staff in an organisation plays a very important role for success because if the staff will give good service to the customers then only more and more customers will come. So the Pro Fit is also giving the best service by which the customers get attached to the trainer and the other working staff by which they will not change the gym in coming time. 服务：组织中的员工对成功起着非常重要的作用，因为如果员工能为客户提供良好的服务，那么只有越来越多的客户会来。因此，Pro Fit还提供了最好的服务，客户可以通过它与教练和其他工作人员建立联系，从而在未来不会改变健身房。 ADVERTISE: As every organisation is advertising their organisation by several methods like by social media , television and radio. They give the information about deals and offers. They also show their status by showing the video or pictures of organisation by which the local peoples get know about it. 广告：每个组织都在通过社交媒体、电视和广播等多种方式为其组织做广告。他们提供有关交易和报价的信息。他们还通过展示当地人了解该组织的视频或图片来展示自己的状态。 Answer 1.3)
Answer 1.4
(advertisemnt ) Answer 1.5 Service : The Pro Fit staff is well trained in their respective field so they will give good customer service by which more and more new customers will come. The staff will also give proper training to the regarding the exercise so the people can get change in their body in short interval of time. Moreover the staff will be friendly with customers by which they can make bond with them by which they can solve the customer problem without any hesitation. Pro Fit员工在各自领域都受过良好的培训，因此他们将提供良好的客户服务，从而吸引越来越多的新客户。工作人员还将对运动进行适当的培训，以便人们在短时间内改变身体。此外，员工将与客户友好相处，从而与客户建立联系，从而毫不犹豫地解决客户问题。 Price : The Pro Fit have first researched the market that how they can give best price to their customers by which they can beat the competition. So they have decided to make 80 $ per person for month which is cheaper then other organisations. Further they have also decided to give family package by which the whole family can have proper gym in less money. 价格：Pro Fit首先研究了市场，即他们如何为客户提供最佳价格，从而击败竞争对手。因此，他们决定每人每月赚80美元，这比其他组织便宜。此外，他们还决定为家庭提供一揽子计划，让全家都能用更少的钱拥有合适的健身房。 Promotional strategies : The Pro Fit have decided to do the promotion by several methods by using the social media and television. Moreover they have decided to organise seminars by which they peoples can be attracted towards their gym. And they given add in newspapers and magazines by which they people who are not using the social media would also be know about their gym. 宣传策略：Pro Fit决定通过社交媒体和电视等多种方式进行宣传。此外，他们还决定组织研讨会，吸引他们的人去健身房。他们在报纸和杂志上添加了一些内容，让那些不使用社交媒体的人也能了解他们的健身房。 Distribution : For the distribution of the Pro Fit they have plans like they will arrange a team for promotion only and make all efforts to increase their business. 分销：对于Pro Fit的分销，他们计划只安排一个团队进行促销，并尽一切努力增加业务。 Task 2 2.1 Answer: The needs and wants of the consumers is satisfying known as marketing. Consumers have funds to buy the products or service and marketing characteristic are important to fulfil the consumer needs. 消费者的需要和欲望是令人满意的，这就是所谓的营销。消费者有资金购买产品或服务，营销特征对满足消费者需求很重要。 Brand of organisation 组织品牌 Competition 竞争 Good environment of the business 良好的商业环境 Pro Fit is a organisation in market of fitness centres which gives the training to their customers to make their body physically fit. Pro Fit是健身中心市场上的一个组织，为客户提供训练，使他们的身体健康。 In the market of New Zealand so many organisations are running their business in the field of fitness centres and due to that the competition is very high. Pro Fit is a organisation which is giving their best to be different from other once and they give so many special offers to attract the customers. 在新西兰市场上，许多组织都在健身中心领域开展业务，因此竞争非常激烈。Pro Fit是一个竭尽全力与众不同的组织，他们提供了很多特别优惠来吸引客户。 The Pro Fit is the fitness centre which is giving a very good service to their customers. The equipments in the gym are very well organised and the areas in the gym are neat and clean. Pro Fit是一家为客户提供良好服务的健身中心。健身房的设备组织得很好，健身房的区域也很整洁。 As so many companies are there in the market and the organisation in competition are Jetts , City fitness, Physical Club. 市场上有这么多公司，竞争对手是Jetts、City fitness、Physical Club。 Answer 2.2 Offered services : The jets, city fitness and physical club are the organisation which are running their business but from so many years they just on same level on which they have started their business because they are not giving the good service to their customers. But the Pro Fit is giving better from them by fulfilling the customer needs and guide them in well manner. 喷气式飞机、城市健身和体育俱乐部是经营业务的组织，但多年来，由于没有为客户提供良好的服务，它们的业务水平与创业水平持平。但Pro Fit通过满足客户需求并以良好的方式引导他们，提供了更好的服务。 Prices : The competitive organisation in the market are charging 100$ per month from their customers but the Pro Fit is charging 80 $ per month and giving the best service by which the customers can do exercise in well manner. 价格：市场上竞争激烈的组织每月向客户收取100美元，但Pro Fit每月收取80美元，并提供最佳服务，让客户能够很好地锻炼身体。 Promotion for Pro Fit: As every business needs the promotion and it plays a very crucial role in organisations success. The competitor organisations are not doing a lot of efforts in promoting their business but Pro Fit is doing by social media, television and so many other mood of advertisements to get more and more customers. Pro-Fit的推广：每个企业都需要推广，它对组织的成功起着至关重要的作用。竞争对手组织在推广业务方面没有做太多努力，但Pro Fit正在通过社交媒体、电视和许多其他广告来吸引越来越多的客户。 Answer 2.3 Internal : It is the factors or changes which are done inside the organisation and these factors can be for upgrade the organisation standard. Pro-Fit的推广：每个企业都需要推广，它对组织的成功起着至关重要的作用。竞争对手组织在推广业务方面没有做太多努力，但Pro Fit正在通过社交媒体、电视和许多其他广告来吸引越来越多的客户。 External: It may be explained that the things which are happening outside the organisation. 外部：可以解释为组织外部正在发生的事情。 social: The masses come to a place and be together have talk or gossiping with each other by this they get in contact with people and can spend their time in gym. So by this the Pro Fit have become a source of socialisation in today’s busy era. 社交：人们来到一个地方，在一起聊天或闲聊，从而与人接触，并可以在健身房度过他们的时间。因此，在当今繁忙的时代，Pro Fit已经成为社交的源泉。 Culture : The Pro Fit have three branches in different locations of Auckland and as you know New Zealand is a multicultural country so peoples from different community come to the gym and get interacted by each other so in this way they get know about different cultures of the peoples from other countries. 文化：Pro-Fit在奥克兰的不同地点有三个分支机构，正如你所知，新西兰是一个多元文化的国家，因此来自不同社区的人们来到健身房，相互交流，从而了解其他国家人民的不同文化。 Technology: The every customer want the new thing or which are different from other once so in giving something different to the customers the technology play a very crucial role. In Pro Fit also the equipments with new technology attract the customers and by that they can do exercise in well organised way which will help them to have better result in their body. 技术：每个客户都想要新的东西或与其他东西不同的东西，所以在给客户提供不同的东西时，技术起着非常关键的作用。在Pro Fit中，采用新技术的设备也吸引了客户，通过这些设备，他们可以以有组织的方式进行锻炼，这将帮助他们获得更好的身体效果。 Economic : Its is very important part because the person is to be economically good if they want to run business and if any new technology comes in the market to buy that also the money is needed. 经济：这是非常重要的一部分，因为如果一个人想经营企业，就必须经济良好，如果有任何新技术进入市场购买，也需要资金。 Regulatory : As anybody wants to run a business in correct method then it is very important to follow rules and regulation which are provided by NEW Zealand government. And the Pro Fit also have to follow the rules like they have to pass the safety test of the equipments in the gym. 监管：如果任何人都想以正确的方式经营企业，那么遵守新西兰政府提供的规则和监管是非常重要的。Pro Fit还必须遵守规则，比如必须通过健身房设备的安全测试。 Demographic : It is very important to keep this in mind while opening the business selection of the place is very important ,so Pro Fit also have target the most common place like Auckland city where most of the people will go for gym. 人口统计：记住这一点非常重要，同时开业的地方的商业选择也非常重要，因此Pro Fit也将目标锁定在最常见的地方，比如奥克兰市，那里大多数人都会去健身房。 Competitive : This condition is that when number of companies are running their business in same field then they have competition between them. And to win this competition the organisations are fulfilling the demands of the customers. Pro Fit also give new technology equipments and facilities which will impress the customers. 竞争：这种情况是，当许多公司在同一领域经营业务时，它们之间就会存在竞争。为了赢得这场竞争，各组织正在满足客户的需求。Pro Fit还提供新技术设备和设施，将给客户留下深刻印象。 Answer 2.4
(competition) Answer 2.5) After the research it is cleared that the Pro Fit have to increase their branches in the country and they staff have to improve their customer service by which the new customers will be satisfy with the staff service. The locker rooms and the areas inside the gyms have to be cleaned every day by which the customers can feel good. Moreover the gyms will be going to open for 24 hours by which every person can go when every they get time. 研究表明，Pro Fit必须增加其在该国的分支机构，员工必须改善客户服务，新客户将对员工服务感到满意。更衣室和健身房内的区域必须每天清洁，这样顾客才能感觉良好。此外，健身房将开放24小时，每个人都可以在有时间的时候去。 Task 3 Answer 3.1) According to the chart for the customers satisfaction we know about the different things which are to be improved for the customers. Like the instructors are use very well method for the exercise by which the percentage goes to a very good level. The customer needs for the equipments in gym is also fulfilled because there are variety of machines. A little bit of customers are not happy with the gym cleanliness and the equipments condition. The gym organisers have to open the gym for 24 hours by which the customers can come in their free time. Moreover the staff have to improve their customer service and they have to be available at every time by which the customers can have their help. 据客户满意度图表，我们了解到需要为客户改进的不同方面。就像教练们一样，他们在练习中使用了非常好的方法，通过这种方法，百分比达到了一个非常好的水平。由于健身器材种类繁多，满足了顾客对健身器材的需求。一小部分顾客对健身房的清洁和设备状况不满意。健身房组织者必须开放健身房24小时，顾客可以在空闲时间来。此外，员工必须改善他们的客户服务，他们必须随时为客户提供帮助。 Answer 3.2) The objective for having the survey is to have the customers views about their organisation by which they can make suitable changes in their organisation. By survey the organisation can make their future better by fulfilling the needs. 进行调查的目的是了解客户对其组织的看法，从而对其组织进行适当的改变。通过调查，组织可以通过满足需求来改善自己的未来。 The organisation have the survey and find out the problematic areas on which they have to focus on. And they know about the present stage of their company. 该组织进行了调查，找出了他们必须关注的问题领域。他们了解公司的现阶段。 Answer 3.3) The both the charts explains the needs of the customers that why they want to join the gym and which things they want in gym. Most of the people go gym to maintain their physical fitness of the body and weight loss in good environment and with new technology equipments. A less number of peoples are going to enhance their sports performance. Some of the people just want to build their body to look good. Moreover most of the people look at the fee of the gym and some just want to have personal trainer. 这两张图表都解释了顾客的需求，他们为什么想加入健身房，以及他们想要在健身房里做什么。大多数人去健身房是为了在良好的环境和新的技术设备下保持身体的体能和减肥。越来越少的人将提高他们的运动成绩。有些人只是想让自己的身体看起来好看。此外，大多数人都会考虑健身房的费用，有些人只想有私人教练。 Answer3.4) The actual need that we can say it is when we need just thing which is general and the perceived need can be define as thing with something special or extra. 我们可以说的实际需求是当我们只需要一般的东西时，而感知的需求可以定义为具有特殊或额外东西的东西。 Physical fitness and medical reasons can be considered as actual needs while socialization is perceived. 在感知社会化的同时，身体健康和医疗原因可以被视为实际需求。 Task 4 Answer 4.1) executive summary 执行摘要 The main motive of this report is that how the whole marketing plan for Pro Fit will be generated. This report tells how the Pro Fit is running their business and it explains the needs of the customers. By that needs this also tells which things are to be changed to run this business and achieve all the goals. 这份报告的主要动机是如何制定Pro Fit的整个营销计划。这份报告告诉Pro Fit是如何经营业务的，并解释了客户的需求。根据这一需求，这也告诉哪些事情需要改变，以经营这项业务并实现所有目标。 Current marketing : The Pro Fit is a organization which gives training to people to be physically fit. They are having three different locations in Auckland region. The Pro Fit is not just targeting on 16 to 28 age groups, they have planned for 5 to 24 years masses and some type of special exercise and diet plan for 25 to 38 aged peoples. Moreover they have decided to give special yoga and meditation classes for old aged peoples. 当前营销：Pro Fit是一个为人们提供身体健康培训的组织。他们在奥克兰地区有三个不同的地点。Pro Fit不仅针对16至28岁的年龄组，他们还为5至24岁的人群制定了计划，并为25至38岁的人群提供了某种特殊的锻炼和饮食计划。此外，他们还决定为老年人开设专门的瑜伽和冥想课程。 They are providing the safely using equipments and makes the customers comfortable by music. And increase the socialization. 他们提供安全使用的设备，通过音乐让客户感到舒适。并增加社会化程度。 Market strategies : The Pro Fit have decided to make the promotion by various ways like by using the social media and television. They will use the radio to because people listen mostly by traveling. Moreover they will also give pamphlets in public areas. 市场策略：Pro Fit决定通过各种方式进行推广，比如使用社交媒体和电视。他们会用收音机收听，因为人们主要是通过旅行收听。此外，他们还会在公共场所发放小册子。 Action program : The action programs may be like that dance classes for child. Further yoga and meditation classes also be provide to older age people. And to do all that new staff would be used which will be professionally trained. They will identify the problems and give suitable suggestions for it. 行动计划：动作程序可能就像给孩子上的舞蹈课。此外，还为老年人提供瑜伽和冥想课程。为了做到这一点，将使用经过专业培训的新员工。他们将发现问题并提出适当的建议。 Implementation : The equipment in the gyms will be provided which will works well and they will be updated. The staff is also be well trained which will guide the customers in correct method. 实施：将提供健身房的设备，这些设备将运行良好，并将进行更新。员工也受过良好的培训，这将指导客户正确的方法。 Recommendation: It is very important to good customer service to the customers.建议：为客户提供良好的客户服务非常重要。 The fee or price for the gym also be affordable to everyone.健身房的费用或价格也是每个人都能负担得起的。 They have to open the gym 24 hours.他们必须24小时开放健身房。 Hire the HR manger which will look after all the business and make the suitable changes which are needed.聘请人力资源经理，负责所有业务，并根据需要做出适当的改变。 Conclusion: As by this full assignment the Pro Fit knows there current position in market so to improve that they have to use suitable marketing strategies and plans by which they can have more and more customers. They also have to make some changes like improve the customer service to be on good place in coming years. 结论：通过这份完整的assignment分析，Pro Fit知道目前在市场上的地位，因此为了改进，他们必须使用合适的营销策略和计划，从而拥有越来越多的客户。他们还必须做出一些改变，比如改善客户服务，以便在未来几年保持良好的状态。本站提供各国各专业assignment范文，assignment写作辅导，如有需要可咨询本平台。 |
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