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U.K. web site assignment 英国网站开发作业 Mobile phone has become a main part of people’s daily life. All of the companies compete to design new styles of mobile phone in order to attract more users, such as Nokia and iphone. The purpose of this website is to provide knowledge, advice and help for iphone users. As we know, the iphone has a large number of users currently around the world and there are thousands of iphone fans and potential users, but the current websites offer limited information of iphone for these user groups. Therefore, this site intends to offer in depth information, user tips and a forum in order for the intended audience to learn some more about the products and gives an evaluation over such as user satisfaction and usability, challenges and other aspects as well. The target audience of this website are both males and females aged from 15 to 45 who love to pursue the fashion or prefer using high-tech and high-quality mobile phone. Most of these audience are attracted by iphone’s thin and light body, simple operation system and faddish or interesting functions, thus they prefer to use iphone instead of other mobile phones. At the same time, they want to gain some more information about their iphones. This website can well satisfy the needs of the users to learn some more information about the product and provide a platform for openly discussing the products in terms of the user satisfaction, usability and challenges and so on. In order to make the website appear to be high-quality and attract the audience to read on, the website is designed with a few white spaces on both sides of all the pages. And the fonts are set by a suitable size and styles, such as Arial. Good balance of images and texts will be specially noticed in this website so that the website can give all the users a great visual experience. Logical navigation which clearly lists each link of this website is arranged on the top of pages in order to make viewers gain the information they need easily and quickly. In order to let more people know this website, the introduction about this website will be posted on some famous websites such as facebook, twitters and so on. In the website, large number of iphone information would be covered clearly. Include: Cooper & Reimann(2003) points out that designing should satisfy people’s needs as much as possible. And this website gives more information which iphone users want to find; make the utmost possible effort to satisfy people’s needs. Moreover, Cooper & Reimann (2003) also indicates that visual feeling should be noticed in the final design. So, the website intends to put white spaces on both sides, set suitable fonts and sizes and balance images and texts and this will make users feel fresh and clear. Sklar (2009) also agrees with that white spaces are necessary. He argues that it is very hard to find information in the website which contain large amount of information. Furthermore, this website will be designed simply so as to ensure all users could easily view the website. This is because different users own several browsers and computer systems. The website should easily view by users (Sklar, 2009).#p#分页标题#e# The navigation system design is another essential step in the design process for a website. The navigation system for a website should be designed as integrated and logical. (Rosenfeld & Morville, 2002) It should reflect the personalization capabilities and effectiveness for users operation. The navigation system is like a guide for the audience, so it has to be easy to access and operate. Also the sub-navigation in each link should be considered with a proper arrangement. Anyway, a good navigation system will allow the users to find their desired path quickly and will not cause confusion to them and lead them lost in searching information in the website. As to the contents of the information about the iphone products, the contents should also be designed with good structure according to certain rules. Since there might be plenty of topics of contents which the website will be involved in, a logical order for arranging the contents should be considered when designing the website. A hypertext table of contents can be applied as it can let users pick the exact topic they like to read (Sklar, 2009). Meanwhile in order to enrich the website, relevant pictures and also some related funny photos will be inserted in the website, which will make the website more interesting and more attractive to the viewers. Flowchart of the website Cooper, A. & Reimann, R. (2003). About Face 2.0: The Essentials of Interaction Design. Indianapolis: Wiley, P. 55-90 Rosenfeld, L. & Morville, P. (2002). Information Architecture for the World Wide Web. Mass.: O’ Reilly, 2, 243-269 Sklar, J. (2009). Principles of Web Design. Mass.: Course Technology, 4, 31-62
Report A 1000 word written report needs to accompany the presentation on the week presented. Your report should include:- • a brief summary of what your project is about (the brief), • an analysis of your finished website - how you have reached your project aims (how has the aims and objectives and the target market informed your design decisions) • problems you may have come up against and how you solved them.
Assessment Criteria• depth of analysis • evidence of applying principles of web design (in terms of target audience, user centered design, navigation and interactivity) to the creation of website • challenges and problems clearly stated. Estimated Timing The Report must be handed in with the Final Website project in Week 13. Outstanding achievement in all criteria demonstrating a sound grasp of the key concepts together with fine analysis or original handling of the subject.#p#分页标题#e# Extensive discussion and exploration of the goals and purpose of the project, which is supported with research Extensive discussion and exploration of the intended target audience/audiences which is supported with research Extensive and properly referenced research (variety and number of published and internet sources as well as the readings) Extensive exploration and advanced application of the software covered in class Extensive and thoughtful exploration in the structure and design of the project exhibiting an outstanding engagement with process and theory Presentation of arguments and discussions are of the highest quality and relates to theory with outstanding thoughtfulness and engagement Paper is well structured in terms of introduction and conclusion, demonstrates outstanding clarity of expression (communication), and is written without spelling or grammatical errors in a proper academic format Outstanding time management skills, demonstrating appropriate use of class time and working to a deadline
D (Distinction) 75 - 84% Superior quality of all criteria demonstrating a sound grasp of the content together with efficient organization and selectivity Superior discussion and exploration of the goals and purpose of the project, which is supported with research Superior discussion and exploration of the intended target audience/audiences which is supported with research Superior level of referenced research (variety of sources from the readings) Superior exploration and application of the software covered in class Thoughtful exploration in the structure and design of the project exhibiting a superior engagement with process and theory Presentation of arguments and discussions are of a high quality and relates to theory with superior thoughtfulness and engagement Paper is well structured in terms of introduction and conclusion, written in proper academic format and containing few spelling and grammatical errors Superior time management skills, demonstrating appropriate use of class time and working to a deadline
C (Credit) 65 - 74% Work is of good quality and exhibits more than satisfactory achievement in all objectives of the project Detailed discussion of the goals and purpose of the project, which is supported with research Detailed discussion of the intended target audience/audiences which is supported with research Adequate level of referenced research (sources from the http://www.ukassignment.org/daixieAssignment/daixieyingguoassignment/ readings) Advanced exploration and application of the software covered in class Exploration in the structure and design of the project exhibiting engagement with process and theory Presentation of arguments and discussions are of good to superior quality, demonstrating some application of theory#p#分页标题#e# Paper is adequately structured containing few spelling and grammatical errors Good time management skills, demonstrating appropriate use of class time and working to a deadline P (Pass) 50 - 64% Work is of a satisfactory quality and the majority of learning objectives have been attempted to an adequate level of achievement Satisfactory discussion of the goals and purpose of the project Satisfactory discussion of the intended target audience/audiences Adequate application of the software covered in class Student shows an understanding of the theory through discussions of structure and design of the project to a satisfactory level
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