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论文题目：Customer Relationship and Sales Management/Marketing+Across+Cultures
论文语种：英文
您的研究方向：management
是否有数据处理要求：否
您的国家：英国
您的学校背景：
要求字数：3500
论文用途：硕士课程论文 Master Assignment
是否需要盲审（博士或硕士生有这个需要）：
补充要求和说明：文档里有个ＩＥ地址如果你们不能打开可能写不了哪个作业
Customer Relationship and Sales Management
Referred/deferred questions
Answer one of the following questions:
Word length – 1500
1. “CRM systems offer great advantages in managing customers and identifying micro-segments within the overall customer base” (Jobber and Lancaster, p. 354). What are these advantages and how can an organisation make best use of http://www.ukassignment.org/ the technology available? Is technology always the answer? Use theory and examples from real life to illustrate your points.
2. Key Account Management provides customers with ‘special treatment in the areas of marketing, administration and service’ (Jobber and Lancaster, p.282) Using theory and illustrating your answer with examples from real life comment on different sales management strategies and their appropriateness for organisations
3. An FMCG organisation and a services marketing organisation appear to have different relationships with their customers. However there are key areas which are similar. What are these areas and what strategies and techniques can usefully be shared between the two types of organisation? Use theory to support your argument and illustrate with examples from real life.
第二份作业
Marketing Across Cultures Refer/Defer Assignment
PROJECT 100%
You may not do well in this part unless you participated very well in part one (the group activity). For this second project you will need to draw on research gathered in project one. This is an individual project analyzing the company and marketing strategies of your company
In order to complete this report you need to:-
Identify one country that the company has entered (as in part one, if applicable, but not a country previously selected – we can check through plagiarism software) and then research and Investigate the following:-
Consider geographical proximity, society, and culture, environmental, political and legal issues that may have had an impact on the company’s decision to operate there and then research:
o Methods of expansion – what are the methods/ strategies the company has used in expanding into the country, what are the advantages and disadvantages of each method/ strategy in terms of cultural implications.#p#分页标题#e#
o Marketing strategies, what are the different strategies that your company has used? Has this company chosen the same marketing approach in both countries or different approach in each? What are the advantages and disadvantages of standardization versus adaption to local markets? How has culture impact on the choice of the marketing strategy?
o Analyze how successful the company has been in its European英国作业指导需求marketing to date.
o What recommendations do you have for the company you are investigating, what are the future prospects and opportunities this company has in the country you have researched? Consider the impact of the macro-environmental factors in your answer to this question.
This report should be a maximum of 2,000 words [+/-5%], and should be accompanied by good quality material to illustrate your text. All work should be correctly referenced and there should be a full bibliography.
Please make sure that you read the assessment criteria on so that you can see what criteria your work will be marked against.
If you are doing the assignment for the first time you will be supplied with a good report previously compiled.
ASSESSMENT, GRADING AND FEEDBACK SHEET
Student:
Assessment Criteria Comments %
out of 100% %
Evidence of thorough research that shows students understanding of topic
X 0.20
=
Demonstration of understanding of marketing strategies used by companies to英国作业指导需求 enter and operate in the European Union
X 0.30
=
Critical analysis and evaluation of reasons for company’s success/ failure in each country and suitable recommendations
X 0.30
=
Well written, presentation, good visuals, correctly referenced and full bibliography
X 0.10
=
Professional outlook of the final document.
X0.10
=
GENERAL COMMENTS
FINAL GRADE (as percentage and letter grade)
Referencing
Use the Harvard referencing system to acknowledge all information sources and to attribute quotations and concepts used. Almost all your references should be from academic journals and books.
Sources of research information
You will find information from a wide variety of sources, including academic and trade journals, press reports, company and industry produced material. Look under learning resources on Studynet.
Structure and Development
Try to ensure that you structure your answers and follow a clear pattern and that the themes develop in a way that is appropriate to your line of argument. Avoid using irrelevant information in your answer. We will not allocate marks to any particular format for the written work but expect to see headings, sub-headings and other “signposts” in your work. We must be able to follow your line of thinking and analysis, without too much effort!
Assessment
The aim of the assignment is to present you with an opportunity to demonstrate your understanding of the current strategic marketing environment, factors influencing strategic marketing techniques and for you to present this to others in a clear and concise manner;
Higher marks will be awarded to work that show use of current academic journal articles and up-to-date market information.
The creation of a well-argued and balanced answers.
Clear evidence of applied research, using journals and books.
An understanding of the impact of key issues discussed in class have on marketing strategies
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